Mark Allen

I’m Mark Allen, a Creative/Art Director with solid experience in creating memorable advertising. A love of storytelling and craft underpins every campaign and project I work on. I have used those skills extensively in the pharmaceutical HCP/DTC advertising space. I have a strong track record in running as well as concepting new business pitches. Management of projects or teams, thru every phase of creative development with the proven client-facing skills to sell the work are what I have to offer to make your business grow. Let's get to work. Remote/hybrid, based outside NYC. 

 

WHERE I’VE WORKED

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FCB HEALTH [NYC] 2014-present Associate Creative Director/The Bank. Part of the bank at FCB Health. The bank is a collection of senior conceptual creatives who work on new business, re-branding and high-profile creative projects across the IPG Health network. I created the “my way” Cologuard TV campaign. Was tasked with running the TB Alliance account that won a Manny for best philanthropic campaign. Also responsible for Stiolto, Spiriva and Prolia consumer business. Management and hands-on creation of TV, video, social, brand sites, micro sites, banners, email campaigns and print work for all clients. Creation of the MM&M gold best consumer site, stiolto.com as well as copdrealitycheck.com. Management of creative teams, freelancers as well as day-to-day client contact.

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EXTROVERTIC   [NYC] 2012-2014 Associate Creative Director 
Management and creation of integrated advertising and design campaigns for Pfizer and EMD Sorono as well as new business.

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DRAFT/FCB & OGILVY [NYC&NJ] 2010-11 Freelance Creative 
Responsible for concept and design for new business pitches as well as complete brand redesigns for existing international clients. Web design for Prolia. Production of TV and print for Symbicort.

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GSW WORLDWIDE [NYC] 2009-2010 VP, Associate Creative Director 
Managed large team on Bayer Women’s Health (YAZ & Mirena). Created HCP journal advertising, IVAs, printed visual aids and email. Also created journal ads for Ethicon’s surgical mesh and staple product lines.

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DIGITAS HEALTH [Philly] 2008 VP, Creative Director 
Responsible for all consumer, TV, and print for Crestor. Managed creative teams, including day-to-day client contact.

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OGILVY HEALTHWORLD [NYC] 2007-2008 VP, Art Supervisor 
Brand advertising, DM, banners, and printed visual aids and IVA for Concerta Pediatric. Helped win Concerta and Allergan business.

 

AWARDS

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Gold MM&M best consumer site and brand launch (Stiolto)

Gold And Silver New York Addy (Norelco, tv)

Gold D.C. Addy (Pepco, print)

Gold Effie (Connecticut Tax Amnesty, tv)

Ad Club Of Connecticut (Connecticut Lottery, tv)
Connecticut Art Director’s Club (SunSail, print)

Rx Club [Crestor tv]

Gold DTC awards (Egrifta, email campaign)

Best pro bono Manny (TB Alliance).

 

SCHOOL

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CALIFORNIA STATE UNIVERSITY, LONG BEACH | Design Major

 

ORANGE COAST COLLEGE | AA Graphic Design

 

FLATIRON SCHOOL | Front End Development